«Rambunctious Co-Pilot»: 10 On The Weekend вопросов с Хайди Финн (Latitude Group)

“10 On The Weekend” is IMI’s weekly (sometimes slightly less strict) feature. The concept is simple: we ask the same set of ten questions to a different IMI expert each time, so readers can get to know our guest more personally and informally than they usually would in a professional setting.

This time, our guest is Heidi Finn, Denver Principal & Strategic Partner at Latitude Group.

How do you spend your weekends?

If I’m not on a plane, I’m usually “hunting” for altitude or depth—snowboarding, paragliding, diving, or running the trails. And yes, my very energetic 9-year-old is almost always with me.

For me, weekends are about balance. On one side, adrenaline-fueled adventures. On the other, calmer, more mindful moments: cooking something beautiful, opening a great bottle of wine, and thinking through the next corner of the world we’ll explore.

More often than not, those “weekends” turn into work trips—walking through coastal real estate in the Caribbean or getting to grips with European “golden visa” programs in Southern Europe. Lifestyle and work are tightly connected for me, and that’s exactly the picture I help my clients build.

What are your top three business goals for this year?

This year is about precision and expansion. The U.S. market is quickly “waking up” to global mobility—especially as visa rules tighten and geopolitical uncertainty remains.

My focus is on smart growth: building a carefully curated client base, deepening relationships with leading developers and government-facing stakeholders, and further positioning Latitude as a trusted partner for people looking for both Plan A and Plan B when planning their future abroad.

What’s your biggest concern right now?

I’m watching the pace of change—and the misinformation that inevitably follows. We’ve already seen real shifts: under international pressure, Caribbean programs are raising minimum investment thresholds.

In Europe, including residency pathways such as Portugal, timelines are changing, and scrutiny and due diligence are tightening across the board.

For clients, that creates confusion and doubt. My concern isn’t the changes themselves—they’re natural for the industry. The real issue is ensuring decisions are made with current, accurate information rather than outdated headlines or internet myths.

What book is currently on your nightstand?

Atomic Habits by James Clear. The book focuses on practical systems for building good habits and dropping bad ones—through identity, environment, and small daily actions.

How and when did you first get into investment migration?

Four years ago, I flew to Dubai for a migration event and met the leadership team at Latitude. I was very direct: the company needed a strong position in Colorado—and I was the person who could help build that.

Before that, I’d spent decades living abroad, structuring transactions and advising clients on lifestyle and investment-related decisions. But citizenship and residency by investment was seen as the missing piece—the key tool for designing a life with fewer borders. That’s how the opportunity came about. And here we are!

What moment makes you most proud as a service provider?

It’s never about the transaction. It’s always about transformation.

One story stands out: I helped a family secure a second citizenship just months before a major geopolitical shift significantly affected conditions in their home country.

What started as a conversation—“maybe, someday”—became a life-changing decision.

Which segments of investment migration surprised you the most over the past year?

With all the program and criteria changes, the surprising part isn’t the slowdown—it’s the demand. People aren’t backing off; they’re moving faster.

If you could go back ten years, what business decision would you change?

I would have entered investment migration sooner—and with even more confidence. Ten years ago, I was already operating in an international context and advising clients in real estate, aviation, and cross-border structuring. But back then, I didn’t fully grasp how central citizenship and residency planning would become in modern wealth strategies.

At the time, it was still more of a “nice to have.” Today, with stricter access to Schengen, shifting EU frameworks, and updated pricing/requirements for due diligence in Caribbean programs, it has become a true cornerstone of how families protect their “optionality.”

If I could rewind, I would have connected lifestyle, mobility, and capital earlier—more deliberately. The upside of my timing is that I entered the market already bringing a decade of personal international experience. So I wasn’t learning mobility “from textbooks”—I was living it.

Whose “personality” in the investment migration industry do you value most?

I connect with governments and developers who understand this isn’t just a deal—it’s a long-term relationship.

The programs that stand out to me are the ones with transparency, strong verification, and a clear value proposition. And partners who invest in infrastructure, quality of life, and long-term economic resilience—not just short-term volume—earn my deepest trust.

If everything goes according to plan, what will you be doing in five years?

Personally, I’ll likely keep splitting my time between countries—catching the right air currents and hunting for the best places to go diving. And I’ll have a slightly more grown-up (though probably still mischievous) co-pilot along for the ride.

Our Telegram channel about various types of Greek residence permits, digital nomad programs, and the Greek Golden Visa: @digitalnomadgr